Chompit: A Spoonful of Taste
Single-use plastic cutlery creates long-term waste after just minutes of use. Chompit solves this by offering edible, flavored cutlery that’s fun to use, safe for the environment, and adds taste to every bite.
Service Provided
Brand Manual, Brand Identity
Problem Insight
Plastic cutlery remains one of the biggest contributors to everyday pollution. Existing alternatives often lack flavor, appeal, or affordability. Users especially kids and Gen Z want sustainable options that are not just safe but enjoyable. Chompit addresses this gap by making eco-friendly choices fun and flavorful.
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Creative Direction
I explored user personas, surveyed consumer interest, and analyzed competitors to build a unique brand identity. This led to designing a hand-drawn, bite-inspired logo, a playful visual language, Indian flavor profiles, and a warm, natural color palette that reflects both taste and sustainability.
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Final Brand Experience
The final brand manual includes a complete identity system - logo, typography, color palette, mockups, packaging, and guidelines. Chompit presents itself as flavorful, youthful, and conscious, offering a strong visual identity that stands out in the sustainable product market.
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