Mio: Your Personal Stylist
Picking what to wear each day can feel overwhelming, especially with unpredictable weather, a messy wardrobe, and not enough time. Most young people end up overthinking, rewearing the same outfits, or turning to Pinterest for ideas that don’t always feel realistic. There’s a need for a simpler, smarter way to get dressed with confidence, using what they already own and what can look good on them.
Service Provided
AI Fashion Buddy, Wardrobe Manager
Understanding Your Closet
We explored why people struggle with daily outfit choices through surveys (80+ participants) and interviews. Insights revealed decision fatigue, lack of wardrobe clarity, wrong packing during trips, and the need for personalized guidance.
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Crafting the Experience
Our ideation included storyboarding scenarios, user journey mapping, and SCAMPER to rethink existing solutions. We refined flows for outfit planning, virtual try-on, and wardrobe organization. MoSCoW helped finalize the must-have features, ensuring the app remained practical, intuitive, and user-centered.
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Bringing Style to Life
The design focuses on clean interactions, warm aesthetics, and smooth navigation. With AI-powered virtual try-ons and smart outfit recommendations, each flow was crafted for clarity and delight. From calendar-based outfit planning to intelligent wardrobe organization, the final prototype brings together styling, personalization, and automation in one cohesive experience.
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